Third party, verified reviews for real estate professionals.
There is no denying the importance of your online reputation these days. With so much digital information available, and fierce competition between REALTORS® you can reasonably assume that any potential client is going to search for you online before committing to one of the most important financial transactions of their lives.
RankMyAgent offers you the ability to promote third party verified client reviews in your real estate marketing arsenal. We concur that this is an immensely valuable tool so we are covering the cost of premium membership for agents licensed with our group of RE/MAX offices.
Trust and credibility
Just like TripAdvisor® and Expedia® websites include guest ratings for hotels, and OpenTable® offers restaurant reviews, RankMyAgent is built especially for real estate. Consumers tend to place a greater level of trust in reviews when they are provided by a third party site where the service provider can’t control the process or edit the verbiage. Unbiased comments and ratings are out there, warts and all!
Stand out online
In late 2016, Google local search began syndicating reviews on the above mentioned industry niche sites and more in their results. RankMyAgent is included. That means when users find your Local Business Page (if you have one), your reviews will be prominently displayed.
Also, on the first page of organic search results there will likely be your personal website, your free RE/MAX website, a collection of social media sites, etc. RankMyAgent will be up there too, and expect it to rise in the rankings as you collect more client feedback.
Legitimate and transparent
The process to request a review from a past client is perfectly simple, and the questions that are asked are very relevant. It sure beats trying to come up with your own survey, or the awkward “Hey, can you write some cool stuff about me?” after a transaction.
Each review is verified by RankMyAgent before it goes live. It must be tied to a legitimate real estate transaction. This gives you the comfort of knowing that only authentic reviews will be published.
Reviews play a significant role in influencing the purchase behaviour of consumers, and we expect that your feedback will be great, so let’s get started!
Complete your profile
For existing agents, your account is already set up. We sent an email to you containing your login credentials a while back. Contact your office administrator if you don’t have that information or if you’re a newer agent, and we’ll help you get sorted.
Once you’ve accessed your RankMyAgent virtual office, you will need to update your profile i.e. add your photo, bio, specializations, services, neighbourhood focus, languages, designations, contact details etc.
Reach out to past clients
As soon as your profile is presentable you can easily request reviews and share your success. There are widgets available to integrate with Facebook and your website, and a tool to amplify your reviews on Twitter. Take a look around this site and you will see examples of RankMyAgent widgets in the sidebars.
Another quality that we love; RankMyAgent is Canadian, eh!
For more information check out Steve’s news flash video below.
We look forward to reading your awesome reviews!