FAQ – “I received a call from a potential seller wanting me to do a CMA on their property, but it’s already listed on MLS® with another agent. Am I allowed to do this?”
In this video Steve Jamieson, Managing Broker of RE/MAX Crest Realty Westside, explains how to professionally manage this uncomfortable position.
Here’s a brief summary:
Be very careful in a situation like this. There are boundaries that you may not ethically cross.
Refer to the Rules of Cooperation
- 6.05 No Solicitation Prior to Expiry
- 6.07 Solicitation Guidelines
In this scenario the seller called you, therefore no agency rules or Board rules have been breached.
- Prepare a CMA
- Comment on what YOU think the home is worth
- Show the seller what YOU do to market properties e.g feature sheets, your website, etc
- Discuss your personal performance statistics, why you are a good agent.
Do not comment on the current listing eg.:
- Marketing plan
- List price
- Why the home has not sold
- Strategies for being released from existing listing contract
This is a very awkward situation. Familiarize yourself with the rules and refer to your Managing Broker for advice.
Please note: The Frequently Asked Question video series is used for training purposes within our group of RE/MAX offices. If you are licensed at a different brokerage, you must refer to your own Managing Broker for advice.