Noel Nissen, Manager of IT Services at RE/MAX of Western Canada recently hosted an intensive training session for our group, covering some of the technology tools that RE/MAX offers.
The session was 2 ½ hours long, so we have broken it up into a series of posts and added the Coles Notes for reference.
Part 1. Leadstreet – how leads are generated and distributed
Part 2. MAX CENTER – configuring your RE/MAX and LeadStreet profiles
Part 3. Agent LeadStreet websites – configuring LeadStreet components and your agent website
Part 4. Design Centre – creating RE/MAX branded marketing materials
Part 5. RankMyAgent (post coming soon)
Video for this segment is just under 38 minutes long.
How LeadStreet leads are generated
LeadStreet leads are usually coming from usually one of three places, unless you decide that you want to promote more of something else.
- Three-quarters of LeadStreet leads that are delivered to RE/MAX agents come from remax.ca. In 2016 there were almost 68,000 leads in Western Canada. The average for Vancouver ended up being about 6 leads per agent.
- About 1% of leads come from RE/MAX Global. global.remax.com Every month around 150 to 300 leads are generated for the whole region of Western Canada.
- About 24% come from your RE/MAX agent websites. These websites are free with your RE/MAX membership and they can be optimized to get even more leads.
If you are not receiving leads from LeadStreet, this webinar will help you identify the areas where you might be missing out.
Web traffic to remax.ca
In April 2017 remax.ca received 5.2 million visitors.
RE/MAX of Western Canada send out their Region Update to members every 2 weeks, and this includes a link to a spot on their blog showing traffic to remax.ca. Or from the blog, go to Updates section, Technology.
- There’s an infographic in pdf form for you to include in your listing presentations, updated monthly.
- All numbers are available in Excel spreadsheet.
- Tracked with Google Analytics and also ComScore, which will show traffic for competitors.
What are consumers doing on remax.ca?
Using the universal search bar, consumers can look for:
- Properties for sale
- Properties for rent
- RE/MAX agents
- RE/MAX offices
- and more.
remax.ca can show more listings than any other site, including realtor.ca and rew.ca.
These listings come from 3 separate sources:
- Real Estate Board. Listings are pulled from the Vancouver Board every 15 minutes and we are looking to upload the data to remax.ca twice a day, meaning that listing will appear on remax.ca the same day.
- CREA Data Distribution Facility (DDF) has listings that the Board doesn’t show through member sites.
- RE/MAX exclusive listings that agents may upload (covered in a later post).
Making the experience awesome for the consumer
We want to give the consumer more information than they can find on any other site. By making remax.ca impressive for consumers, great leads can be delivered to our agents.
You will notice that recently we have added the new school tool. Via these green icons that look like a graduation cap, consumers can view properties for school catchment areas.
We’re giving them demographic information; adding things like, what’s the average home price, whats the average household size, average income, education level, marital status, etc. This is far more information than any other service offers.
But wait. There’s more! Soon we’ll be able to provide utility data. i.e. where the utility lines are on properties. Impressive stuff.
RE/MAX is always trying to add more value to ensure that consumers have far more information at their fingertips.
Performing the search
Most consumers do not go directly to remax.ca to search for listings. They would usually end up on remax.ca via a Google search for say “2 bedroom condo in Vancouver” or the like. remax.ca has pages that will meet that criteria and return the results of the listing, or list of listings.
So, who gets the lead?
The listing agent would get showing requests and inquiries on their own listing.
If the consumer has chosen a “favourite” agent, then the lead would go to that agent. The listing agent’s photo and contact details will still show on the page.
To become a “favourite” for your clients, provide a link on all your emails to guide your clients to your profile page. All leads and inquiries will then come to you as their agent.
If an agent has been favourited, then the lead will go to that agent. Otherwise it will either be assigned or offered to another RE/MAX agent using the process below.
Two types of LeadStreet leads
If it is your listing, or if the consumer has a favourite agent then this is an “assigned lead”. There is no time limit for acceptance. It is directly assigned to you.
When it’s a new customer (they’ve never had a favourite agent) on a non-RE/MAX listing and they request more information, there will be a random selection of an agent from an office to receive an offer for the lead.
They will receive an email with a big green accept button and a big red decline button.
If you receive one of these leads, you have 30 minutes to respond. Other RE/MAX offices may be set up with longer time periods.
If you accept the lead, you will be taken out of the pool to accept leads of non-RE/MAX listings until everybody else from the office has received a lead.
If you decline the lead, you will be kept in pool. Always respond. Don’t let leads expire.
If you let it expire, you will be taken out of the pool until everyone else from the office has received a lead. If you let leads expire more than twice, the ability to accept leads may be automatically switched off. See the next post for details.
In part 2 of this series we will cover setting up your RE/MAX and LeadStreet profiles via MAX CENTER to ensure that your information is displayed correctly to the public, and that you capture those leads!